Advertise on Facebook is still a thing. Knowing how to promote on Facebook is still a crucial skill for most marketers, despite the emergence of new players on the social media scene – TikTok, we’re looking at you.
You may currently advertise on Facebook and have your advertising seen by 2.17 billion people, or almost 30% of the world’s population. Additionally, the number of active platform users is expanding.
These are certainly astounding stats. Facebook, however, is all about getting your message in front of the correct audience. who among your users is most likely to be interested in purchasing your goods or services.
To learn everything, including how much Facebook advertising cost and how to organise your first campaign, keep reading.
What are Facebook ads?
Facebook ads are paid posts that businesses use to promote their products or services to Facebook users.
Facebook users are typically targeted with adverts based on:
- Demographics
- Location
- Interests
- Other profile information
Businesses set a budget for their advertisements and place bids for every click or thousand ad impressions.
Similar to Instagram, Facebook has advertisements spread out across the whole programme, including feeds, Stories, Messenger, Marketplace, and more.
They resemble regular postings in appearance, but they are always marked as sponsored to indicate that they are advertisements.
Compared to standard posts, Facebook ads include more capabilities, such as CTA buttons, links, and product catalogues.
Ads ought to be a part of any Facebook marketing strategy if you want to increase the number of individuals who see your brand.
How much does it cost to advertise on Facebook?
Regarding Facebook ad budgets, there is no absolute standard. Facebook advertising costs vary depending on a number of things, such as:
- Audience targeting. It usually costs more to put your ads in front of a narrower audience as opposed to a broader one.
- Ad placement. Costs can change between ads shown on Facebook and Instagram.
- Campaign duration. The number of days and hours a campaign lasts impacts the final cost.
- Competitiveness of your industry. Some industries are more competitive than others for ad space. Ad costs usually increase the higher the product price is or how valuable the lead you’re trying to capture is.
- Time of year. Ad costs can fluctuate during different seasons, holidays, or other industry-specific events.
- Time of day. On average, CPC is lowest between midnight and 6 am in any timezone.
- Location. Average ad costs per country vary widely.
Setting campaign costs according to objectives
The most crucial thing you can do to keep Facebook ad expenditures under control is to choose the appropriate campaign aim. Achieving success also depends on doing this correctly.
The cost-per-click criteria change depending on the goal of each campaign. There are five primary campaign goals to pick from:
- Conversions
- Impressions
- Reach
- Link clicks
- Lead generation
The average cost per click varies depending on the goals of a Facebook marketing campaign. For instance, a campaign with a conversions target typically costs $0.87 per click, whereas campaigns with impressions as their goal typically cost $1.85 per click.
Setting the right campaign target is essential to achieving goals and keeping expenses down.
Types of Facebook ads
Marketers can choose between different Facebook ad types and formats to suit their campaign goals, including:
- Image
- Video
- Carousel
- Instant Experience
- Collection
- Lead
- Slideshow
- Stories
- Messenger
Due to the variety of Facebook ad styles, you can select the one that best serves your company’s objectives. To direct consumers to the subsequent actions, each advertisement has a unique set of CTAs.
How to post ads on Facebook
If you already have a Facebook business page, which you should do, you may create your Facebook ad campaign by going directly to the Ads Manager or Business Manager. You’ll need to make one first if you don’t already have a business page.
In this piece, we’ll adhere to the procedures for Ads Manager. If Facebook Business Manager is what you’d like to utilise, you can find more information in our page on using Facebook Business Manager.
The first step in running advertising on Facebook and Messenger is to go to Ads Manager. For producing ads, controlling where and when they will run, and monitoring campaign performance, it is an all-in-one tool set.
3 tips for posting ads on Facebook
1. Pay attention to Facebook ad specs
Facebook ad sizes change more frequently than the weather (seriously). So that your Facebook ads aren’t stretched, cropped, or distorted in any other way, you’ll need to make sure your selected images and videos fit the right dimensions.
Here’s a quick breakdown:
Facebook video ads
Facebook feed videos
Minimum width: 120 px
Minimum height: 120 px
Resolution: at least 1080 x 1080 px
Video ratio: 4:5
Video file size: 4GB max
Minimum video length: 1 second
Maximum video length: 241 minutes
Facebook also has a full list of all aspect ratios and features for videos.
Facebook instant article videos
Resolution: at least 1080 x 1080 px
Video ratio: 9:16 to 16:9
Video file size: 4GB max
Minimum video length: 1 second
Maximum video length: 240 minutes
Facebook Stories ads
Recommended: Highest resolution available (at least 1080 x 1080 px)
Video ratio: 9:16 (1.91 to 9:16 supported)
Video file size: 4GB max
Maximum video length: 2 minutes
Facebook image ads size
Facebook feed images
Resolution: at least 1080 x 1080 pixels
Minimum width: 600 pixels
Minimum height: 600 pixels
Aspect ratio: 1:91 to 1:1
Facebook Instant Article images
Maximum file size: 30 MB
Aspect ratio: 1.91:1 to 1:1
Resolution: at least 1080 x 1080 px
Facebook Marketplace images
Maximum file size: 30 MB
Aspect ratio: 1:1
Resolution: at least 1080 x 1080 px
2. Test everything
It’s crucial to avoid assuming what will and won’t work for your Facebook advertisements.
To determine whether you are improving the metrics that are most important to you, you should compare everything you try fresh to your past ads.
Facebook ad best practices are always evolving. Only you can choose what works best for your particular audience. And testing is the only way to keep that knowledge current.
3. Simplify your workflow
To reach more people, you can enhance your most well-liked organic posts. To achieve better outcomes, create advertising campaigns, monitor success, and make improvements.
